Geographic segmentation targets potential customers based on their location, making it an effective addition to an overall marketing strategy for local businesses. Combine it with other segmentation methods like demographics and online shopping behavior, and you have a solid place to build from when planning a branding and marketing strategy.

In digital marketing, there’s no one-size-fits-all approach for every business. The most successful marketing strategies use various techniques to boost visibility in search engine results pages (SERPs), and this guide covers the differences between two highly effective approaches to add to your plan: organic search vs paid search.

Search Engine Marketing (SEM) is a powerful tool for capturing the attention of potential leads who are searching for your products or services. But, knowing how to create SEM ad copy is an art, and you’ll need to plan a strategic approach for optimal performance. Get our top tips in this guide.

In today’s busy world, efficient, effective communication is more important than ever. That’s where the BLUF acronym comes in. If you’re looking for ways to streamline professional writing and ensure that critical information is readily available, you may want to incorporate the BLUF acronym into content writing.

Looking to see if the ingredients in your skincare are acne safe? Our Pore Clogging Ingredients Checker will allow you––or your clients––to quickly identify any pore clogging ingredients! PLUS a free widget to add to your website to help your clients learn from you!

No matter what stage you’re at in your dermatologist business, it’s never too early to begin investing in your future. With an expert branding team, coupled with a proven SEO campaign strategy, you just might catch a glimpse of your business soaring higher than you ever imagined it could.