Why You Need to Create an Electrician Logo for Your Business
On work trucks driving by, advertised on billboards around your local city or town, shown on television ads and on social media: you can find electrician logos everywhere. As you begin the process of starting your electrician business, you need to think about the impact of your logo. It’s an integral piece of your business’s brand and has to make a lasting, trusting impression on potential customers.
What are the parts of a successful electrician logo?
There are thousands of electricians across the nation vying for the next customer base explosion, and that's precisely what's going to set your business apart from theirs. Just like there’s no crying in baseball, there’s no waiting around for your clientele to build itself.
Learning to identify what makes your business unique is the ultimate key. Your logo stretches beyond a few eye-catching colors and some pretty wording. It’s the cymbals crashing at the crescendo of the symphony.
What symbolism and colors do traditional electrician logos incorporate?
When we think about traditional electrician logos, we picture something along the lines of fire and ice. Warmth, light, and cooling are arguably the biggest pillars in the world of electricity. Oftentimes, an electrician's logo will have incorporated a lightning bolt, a lightbulb, an outlet, or a plug.
And if you’re kicking it old-school, it could be a coil, a wrench, or a circuit. Choosing the proper symbolism can make or break your brand. What do you want to represent?
Setting your electrician logo apart from competitors
There’s endless competition in every industry. It doesn’t matter if you are a brand new business or if you’ve been on the block for the last 25 years. The truth is that knowing your niche and having an idea of what makes your business special is what your brand should be centered around.
For example, if you’re specifically serving medical offices and hospital systems, you’ll want to consider what you could add to your logo to distinguish yourself from the average electric company.
What should your electrician logo convey?
The objective behind your logo is to create something that excites the eyes, and lasts in minds. A logo that is aesthetically pleasing will burn itself into the perfect client's retina. The stronger the logo, the greater the impact. Expressing the scope of what your business can offer via a logo involves the perfect graphic, eye-catching typography, and colors that make the brain hum.
Common electrician logo ideas
Even within traditional logo ideas lies so much potential for a unique, fresh look. Tried and true doesn’t necessarily mean tired.
Use a recognizable symbol
One of the best ways to get your logo straight across to consumers and future clients is by using a recognizable symbol. Symbols like the ones discussed earlier in the article that allude to electrical work tend to be memorable and easily identifiable. Anything from lightning bolts to light bulbs to fires or outlets. There are a plethora of recognizable electrician-focused symbols to choose from.
Vintage typography or illustration
Another way to make your electrical logo design more comprehensive is to use a typeface or illustration that calls back to an earlier era. Using vintage typography and illustrations is a great guide to help you solidify more of an old school, true tradesmen feel.
It’s uncommon to see throwbacks done well, so considering a retro approach with your logo may also appeal to the elder generation, which is a great example of identifying a target audience.
Modern and minimalist
There’s something so clean about modern and minimalist logos. Sometimes simplicity is just the perfect route to represent who you are and let the work speak for itself. Modern electrician logos and minimalist logos are great options for people who may have a more progressive electrician business model.
If your business is part of energy renewal or sustainability, using a minimalist logo can convey the modern, new world approach to the way we work with energy and electricity.
A unique, personalized logo to fit your values and mission
We know, it’s a lot to take in. But when you break down this process into digestible bits, building your logo becomes so much more reachable. Your logo should convey the quintessence of your business. Through its very distinct imagery, be it minimalist or otherwise, your future and current clients will be drawn to your logo if you follow these steps.
Building a brand: plan beyond logo design with Grove Brands
The truth is that designing your creative electrical logo is one very small piece of the brand design puzzle. Establishing your brand identity and building a client base or some of your biggest hurdles that come with an even bigger reward. If you’re ready to get started on your electrician logo design, check out our website and connect with us.
