Esthetician Business Cards: A Powerful Tool For Growth

Considering how to develop your esthetician business cards? Building your own business is one of the most empowering and exhilarating experiences you can have. To give yourself the breathing room you need to succeed, it’s important to have an entire network of support along the way.

How can you build your esthetician business cards from scratch?

Everyone appreciates the recipe that has been in the family for generations. There’s just something special about creating something original, and representative of you. And that’s exactly what makes the design build-out of your brand such a rewarding experience.

You’ll want to start at the beginning: designing a business logo that captivates your audience

Your logo is more than a symbol that dances across your building and your merchandise. In fact, that logo will be the first thing your future clients gaze upon when they’re searching for an esthetician to meet their needs. The design process isn’t just about making something pretty, but developing and refining elements that captivate your future clients; an image and feeling that draws them closer.

Your business card is like a tiny billboard for your services and should exude your brand’s identity

Part of developing your brand in its entirety, from its elements to core values, involves understanding and establishing your brand’s identity. While your business card fits in the palm of your hand, it carries with it your purpose, your intention, and the unique services you’re ready to share with the world.

Give your prospective clients all of the information they need to connect with you

Have you ever seen a business card that’s almost too overwhelming to look at? It’s a busy scene, bustling with slogans, conflicting colors, and bullet points galore. The trick to designing a business card that serves its purpose is giving your clients all of the information they need to connect with you without overdoing it. You want to pull them in with a clean, beautiful design and a simple list of ways to connect!

Your esthetics studio deserves a business card that reflects your calling and mission  

What’s your brand’s story? Does it have a definitive beginning? Maybe you started this business because you believed in changing people's lives with a little extra love to go around. Whatever your calling to your craft, a great business card design is born from the essence of your mission.

Express yourself through texture, color, and typography through the refined eye of a trained design team

There are endless possibilities when it comes to the attributes of your business card. And building the physical card itself is a delicate dance of knowing when to say “when”. You may find a fine linen textured card that you love the feel of, but when coupled with an embossed font and heavy-handed elements, it can throw the entire card off balance. 

Part of working with a design team means handing over your goals and vision to the branding experts. They have a skilled vision and a clever understanding of how shapes, colors, and typography flow together.

Perfect placement of images or elements to make a cohesive design, especially if your logo is just text

If you’ve ever spent more than five minutes trying to determine where to hang up your new art on your gallery wall, you can appreciate the struggle of knowing how to create a cohesive space that flows in perfect harmony. 

The placement of the design elements on your esthetician business card is far more challenging than you’d expect. You’re working with a small space, trying to accomplish a big outcome: inspire future clients to connect with you.

Be strategic about the shape and interaction your future clients will experience when they hold your card in their hand

If your business card is sitting on the counter at your favorite local coffee shop, you’re going to want to make sure it’s eye-catching, drawing attention to the focal point: your logo. No matter the shape of your card, you want to be intentional about how each word and image connects the eyes.

Refine and polish your esthetician business cards for a perfect final look

If you’re the type of person who loves to organize your kitchen drawers and pantries with labeled spaces, containers, and drawers where everything fits perfectly together– you’re going to love working with a branding agency. A design team can take every aspect of your vision for your business and build a tangible, unforgettable logo and a set of compatible deliverables to go along with it.

Consider embossing or foil stamping to stand out from the crowd

Embossing is just one way to give your card some extra texture without overdoing it and losing your future clients' interest in the process. Married with foil stamping to create the metallic ink look you’ve been drooling over is a great way to keep your brand shining bright and unique in its own right.

Letterpressing and Spot UV Coating are popular, too!

Letterpress is a classic approach to typography, debossing the text and giving your business card a little bit of an edge. Spot UV coating is a popular business card design tool that creates a shiny, smooth surface for the text or other elements you'd like to stand out on your card. These are all options you can discuss with your design team when you’re building out the scope of your project.

Give it the once over and run it by colleagues, family, and friends

Your esthetician business card needs to feel like it belongs to you. So if you’re feeling concerned about the way your business card looks today, it just might be time to get a second opinion. Check-in with your colleagues, your family, and your friends. People who know you can determine if your current design is a true reflection of your passion for this industry.

Let Grove Brands elevate your brand for endless growth!

No matter where you are in your business growth, it’s never too late to establish your brand. And if you feel dissatisfied with your current logo or have no idea where to begin with your first set of esthetician business cards, we couldn’t be more excited to help! Connect with Grove Brands for a consultation and let us help you into a world of bountiful growth and success.