For business owners, finding ways to carve out a greater share of the market can be a daunting task, especially if you feel like you’ve exhausted avenues that traditional marketing tactics rely upon. One tactic that I’ve always seen a lot of value in, especially for local brands, is seeking out opportunities to work with other local brands that have a similar target audience to you.

Tampa’s iconic Cuban sandwich has made its way 7,520 miles across the globe to one of the world’s largest cities. Lucky diners in Seoul, Korea can now get a taste of Tampa culture at a new restaurant dedicated to the sandwich every Tampanian knows and loves.